Inbound marketing is an integral part of all online marketing strategies and it helps businesses attract potential customers and improve conversion rates. Inbound marketing is not about forcing a customer to perform a specific action; it is about offering enough information to the customers that will help them make the right choices. Inbound marketing helps businesses build trust and win loyal customers and helps to implement a great digital strategy, instead of making direct sales pitches which increases bounce rates. Today’s customers are a lot of smarter and a lot more educated; they know what they want and where they can find the best deals. If you want to win more customers, you will have to cater to their needs and offer what they expect. This means you have spread the right message at the right time and through the right channels, and this is only possible through inbound marketing. Here is how inbound marketing can boost sales for your business.
- Inbound Marketing Offers Customers What They Want
About 70 percent of consumers say they want to know brands through content rather than ads and 78 percent believe companies offering valuable and customized content do so to improve their relationships with their customers. So inbound marketing offers you the best way to develop a rapport with the targeted audience. What more? Inbound marketing is 60 percent cheaper than traditional outbound marketing strategies like cold calls, prints ads, direct mails, etc.
- Know Who Your Ideal Customers are
The success of marketing campaigns depends on your ability to understand your targeted audience – their needs and their wants. Inbound marketing helps you know the buyer personas and hence, you are in a better position to target them with valuable and relevant content that will help them convert as customers.
Understanding the challenges of the prospects, their demands and what kind of information they are looking for will help you craft your marketing strategies that will drive conversion rates.
- Develop Customer Relationships
With the help of inbound marketing, you can position your brand in front of your target audience in a better way and encourage them to get engaged with your brand. Content is an integral part of inbound marketing and with the help of high-quality content, you can improve your visibility. By offering fresh and valuable content you can win the trust and position yourself as a trusted source of information. This means you build better relations with your customers.
- Inbound Marketing through social networking sites:
Sharing content off-site (through social media sites like Facebook, Twitter, Instagram, etc. means your target audience can find you in more ways. Leverage the social networking sites especially Instagram which is a central hub for businesses. You can most out of this platform by getting Instagram views. Inbound links (from authoritative sites), whether on your website or blogs, helps to improve the search engine rankings, which means you get more organic traffic to your website. Inbound marketing also increases the chances of getting mentions from industry thought leaders and builds on your digital strategy. All this leads to better brand recognition and more traffic which ultimately means more sales.